Search Engine Optimization Costs can be greatly affected by answering some fundamental questions about your business and SEO plans, objectives, and other consideration. Below are a few questions or issues every small business should resolve before engaging an SEO consultant, or trying to implement Search engine optimization themselves:
1.Exactly what is the number one priority, objective, or goal that you might want to attain through your internet marketing efforts?
Want to establish your business as being an “authority site”?
Have you been attempting to build a community using social networking?
Are you trying to generate more leads to fill your profits funnel?
Are you are attempting to attract more customers to some retail or physical location?
Precisely what is your desired outcome for visitors to your website?
What is your “business model” to your website marketing?
The responses to these questions will change the internet marketing strategy, approach, or techniques which are best suited.
2. The BIG SECRET of Internet Millionaires and nearly all Successful Online Businesses…
Actually, this “secret” is painfully obvious – it is one of the fundamentals of getting good results online. But, just as major league athletes focus on the fundamentals of their competitive sports, it is actually worth highlighting here: TRAFFIC MATTERS MOST – It Really Is A FUNDAMENTAL REQUIREMENT.
To get more specific – targeted prospects is exactly what matters most. Attracting targeted prospects essentially means that the targeted traffic to your web site happen to be pre-capable to the extent that you are presenting them with information that is certainly aligned with what they are searching for. This assumes, of course, that the methods used to attract options are consistent with search engine optimization and search engine optimization best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. How can prospects and customers find at this point you – and how can you have more?
Which keywords do prospects use if they are searching online for the purpose you offer?
Where is your business currently ranked for all those terms in the major search engines?
How competitive are definitely the keywords that you are currently using to advertise your small business?
How viable could it be that you will be capable of rank for anyone keywords in the near future?
4. Precisely what does “Google Page 1 Rankings” actually mean – and how come it matter?
A Google Page 1 Ranking means either that a particular web-page appears on the first page of the natural “organic” Search Engine Results Position (often referred to from the acronym: “SERP”) in response to a look for a particular keyword or keyword search term, OR that the advertiser has outbid all other advertisers to appear within the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of individuals search online before making a purchase.
72% of men and women use Google when performing online search.
98% of people pick a business on “Page 1” when you make a “decision”.
Conclusion: If your business isn’t ranked on the first page of Google’s “natural” or “organic” search results, you may be losing out on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that people performing online searches increasingly look beyond the Sponsored Results and directly to the “organic results” for your information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic continues to be the fastest way to generate traffic for brand new websites, to check keywords, and also to “pump” life into websites which are stuck on page 2, 3, 4, 5….157…or else not prominently displayed inside the search engine rankings….BUT…the need for the bought traffic may be worthless…especially if it doesn’t convert to sales.
When business people or webmasters get frustrated making use of their online efforts, there is frequently a temptation to try and make up for lost time by purchasing traffic from advertising brokers (i.e. the “content network”). As tempting as it is to generate “traffic” fast by using this method, it needs to be understood there are very real risks related to it.
A person with a legitimate credit card charging capacity can generate traffic fast. Beware, however, that the traffic generated from most of these sources is really a total waste of cash. Ask almost anyone who has used it.
Obviously, Google and Yahoo make literally vast amounts of dollars by selling this kind of traffic (i.e. paid clicks). In the early days of AdWords and AdSense great deal of savvy internet marketers created online advertising empires by functioning as advertising “arbitrage” agents. For the past a long period, however, a lot of those very same marketers complain of losing vast sums on advertising campaigns.
Caution: If you decide to use paid advertising to purchase traffic, proceed carefully – and limit your spending until you verify that this cost/benefit ratio of your own advertising program is within your accepted tolerances, and expectations.
6. Niche Research – and How to “re-position” your company online (if needed).
Among the smartest items you can do, and indeed one of the first things you need to do, is to perform some basic market and keyword research. Only by conducting detailed niche research can you know how you can proceed together with your internet marketing efforts. Only after performing niche research can you see whether you will be wasting time and money (and lost-opportunity costs) by trying to advertise your business based on words or terms or “keywords” which can be either too competitive, not sufficiently searched, or else non-performing.
You can begin to obtain a sense about all of this free of charge by utilizing the Adwords Keyword Tool.
Begin by entering a wide term that concerns your small business or niche. Then scan the final results for your keywords you might be currently using.
Then evaluate the competition, both when it comes to AdWords and also in the major search engines itself. In the event the first page of natural SERP results is covered with major corporations, major “authority sites”, or any other stiff competition, then that keyword may be difficult to rank for. This is especially true if the SERP results are for main indexed pages.
On the other hand, in the event the first page of Google returns a lot of “inner pages” (i.e. pages that are on the third hierarchy of the site structure, or lower), and when they are not from “authority sites”, but instead from blogs or smaller sites, then ranking for anyone particular keywords may be achievable, and maybe even relatively easy).
7. Knowing Who Your Visitors Are – Capturing Visitor Contact Details for Lead Generation
The most crucial missing element from most business websites may be considered a “lead capture form”. It’s hard to think by investing in literally huge amounts of websites published, numerous websites lack this type of valuable but inexpensive and easy-to-implement tool.
Lead capture forms happen to be available for at least a decade. And we have all grown used to utilizing them – as consumers, or as “subscribers”. You may be reading this article information as a result of having entered your email address right into a basic lead capture form (sometimes referred to as a “squeeze form” or “squeeze page”, depending on how it really is implemented).
Lead capture forms are generally integrated with Auto responders like Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
Should you be trying to develop any kind of business intelligence regarding your visitors, and seeking to determine a follow-up rapport together, it is very important incorporate lead capture forms in your website.
At most basic level, establishing a lead capture form can be accomplished within a few minutes.
8. Understanding Web 2. and just how Social Media Can be Leveraged to Facilitate SEO as well as Increase Your Business:
Web 2. and Social Media Marketing are extremely complex and dynamic developments. The simplest way to understand the potential of Web 2. and Social Media, in terms of the way they can assist you to grow your business is this: Allow It To Be Easy For People to Learn About You and also What You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – what this means is they are preconfigured (generally) to allow for RSS feeds, Social Media Sharing, Commenting, etc.
It’s no secret that the way Google (and other leading search engines like google) rank their search engine results is basically based on what other people think. It makes sense that the many people who hyperlink to your site, the more Google will consider jmkuiz site to get an “authority site”, or at least a meaningful site, within a particular niche, or for certain keyword terms.
The simplest, cheapest, and probably the most effective things which you can do today to enhance your search engine optimisation is always to add a blog to your website (or make it your site), and also to create meaningful and relevant content on a regular basis (e.g. 4 times every week or even more).