What’s the easiest approach to have more new patients to your practice? Every practice owner wants the easy answer so when the telephone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s how to avoid getting sold and instead locate an online medical marketing firm which offers value. Ask these 5 questions.
* Will they measure success in terms of trackable new patient leads?
* Do they really charge month to month or lock people into long-term contracts?
* Can they provide proof the service(s) generate more new patient calls?
* Are they transparent or will they hide fees?
* Do they really manage your marketing for you personally?
* See below for the particulars on each.
1. Do they measure success with regards to new patient leads?
In the event you own a practice, the goal of medical marketing is always to do just one important thing, which would be to get more new patients calling and or emailing your practice. It’s never to the quantity of ad impressions or Google views, branding, or page impressions or even total variety of calls you obtain. None of the things can be changed into new patients and sales.
Most medical marketing firms try to bury you in data about stuff that has no tangible benefit. A few will even ask you to put special coding on your own website throwing off your current marketing metrics. Instead choose a marketing firm which uses call tracking and form fill tracking to accurately figure out how many NEW Patients contact you every month.
2. Do they charge month to month or lock people into long-term contracts?
Long-term contracts needs to be a large red flag. It’s a sales strategy to sell something people will want to dump in a month or two that keeps you spending money on 6-one year for something that does nothing. Be sure to pick a medical marketing firm that charges on the month to month basis. Like that, they’ll have to still earn your small business monthly.
3. Can they offer proof the service(s) generate more new patient calls?
Ever endured someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is important you need to know is the fact none of such work and something is even illegal. There exists zero proof that using these marketing tools will attract a single new patient. However, there is lots of evidence that these are just approaches to charge your practice for services that do nothing.
Geo-fence display pushes text messaging to prospects driving by your practice. Which is not only annoying, and if it worked would mess with our scheduling. In fact, it doesn’t generate leads. Smart idea should you have had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is a great idea, for many local businesses but Google’s views it as a violation of HIPAA. Using retargeting ads could put your practice in danger.
Banner ads? Again no evidence they generate any new patient calls and lots of evidence they’re a total waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service activly works to generate new patient leads and after that speak to a few clients who’ve used it.
4. Could they be transparent or do they really hide fees?
With regards to price you’d like to know what you’re investing in, right? Yet a common ripoff strategy in the market is always to charge for Pay-Per-Click ads based on a mythical ad cycle, say $1000 per cycle. Then your firm refuses to really provide information on how much of that money is going to actual AdWords spend versus into their pockets.
The only transparent way to charge for medical PPC is to charge a monthly management fee and then have you ever pay for the AdWords spend right on your charge card. Like that you know precisely how much you might be make payment on marketing firm to manage your medical PPC and how much visited Google’s AdWords.
5. Will they manage your marketing to suit your needs?
There are plenty of low-cost online marketing services on the market that provide you use of software so that you can manage your marketing yourself. For instance, you will find a number of firms that sell online review software, and almost none that train your team the way you use it and be sure it’s working for you.
Getting access to powerful website marketing tools is great, in theory, in case you have a Ph.D. in internet marketing and 40 hours per week to spare. On the other hand, if you currently have work helping patients, they are just a big waste of time and funds.
Be sure to check the marketing firm does the work, so that you can give attention to everything you do best which can be helping patients. What’s the easiest way to attract new patients? Make sure for each dollar you spend money on lead generation you’re getting nlphhf as well as a positive ROI. It’s that easy. And steer clear of all of the nonsense about geo-fence displays, retargeting, banner ads as well as other stuff that does nothing for the medical practice.