Product review & rating has developed into a well-known feature that the majority of the successful e-commerce merchants have applied on their product details page. Main advantage of this feature is: it assures the visitors and customers that Zion Product Reviews is not just another banal e-commerce product. Individuals are actually talking about it (both good and bad) and their thinking shows up here!
People always leave to your competitors whenever your product details page can’t satisfy them by assuring them. Your products or services details page is the most important area of the site as this is the spot as soon as your customers decide whether or not to add the merchandise for the cart or to abandon it. Hence, every effort needs to be delivered to assure the shoppers the products you are offering truly are offers good bargain and value for price.
Among the strongest features within your product details page is definitely the choice to let the customers express their opinion and experience about the product. An easy one line comment added with a happy customer can assure plenty of other visiting customers about buying the product.
Following are 5 tips for making your products or services details page more efficient by encouraging customers and website visitors to write reviews for your products:
Tips 1 – Product Details page Design:
Your products or services details page design should get special emphasize hence people always love to go to the products details pages that are visually attractive and neatly presented. The product details page should arrange the item images, description, prices and attribute selection options etc. very neatly and in a way to ensure that customers can discover information easily. In case your product details page design and arrangement is vivid and attractive, people want to write something about this. Adding Image zooming, image video and multiple images illustrates the product better and thus gives customers a good insight concerning the product. When a visitor finds a eye-catchy product details page, it’s very likely that s/he would like to add some words there.
Tips 2 – Don’t make the process complicated:
Keep your Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you would like the rating feature to get present combined with the review option, offer a visual 5 star rating which may be rated using the mouse click. Provide you with the negative rating options that could offer a bold impression to the visitors they are able to rate it how they feel. For that Review have the email fields optional as people often don’t want their emails to be visible publicly. Offer an option whether or not to show or hide the e-mail addresses from the published reviews. One issue you should be particularly careful about will be the CAPTCHA. Easy CAPTCHA may be easily broken by the spammers and hard CAPTCHA irritates the true reviewers. Select one which is hard to break from the Spamming softwares yet simple for a persons users to read.
Tips 3 – Moderate the Reviews and rating:
Your e-commerce platform should help you administering the review and rating casted through the visitors or customers. You should be able to publish/un-publish the reviews,(even manipulate if you wish), control the visibility, control the quantity of reviews per page, reply back to a reviewer as well as other conventional review & rating moderation features. Should you value what your customers are saying regarding your products, you ought to regularly moderate the reviews. Visitors feel frustrated they realize that their reviews are never getting published in your website. Send them thank you emails for the reviews and visiting your internet site so when reply lrqusd the review, write something that would not merely impress the reviewers but additionally other visitors.
Tips 4 – Keep your ‘Negative Reviews’ as well:
Should your product details page is loaded with reviews with flattering and praising words & all 5 stars, that would possibly make other visitors doubtful about authenticity of these reviews. If clients are criticizing these products, it’s your best possiblity to defend the reason why and let others know it. Take the chance to confront the negative reviews with satisfying answers and put them among the other reviews.
Tips 5 – Reviewing Competition:
What about announcing just a little gift, free coupon or discount for that best rated reviewers? Yes, that would definitely encourage visitors and customers explore your products and write something about them. A $5 discount code, 5% discount or free gift wrapping would inspire much more visitors and customers to write some lines for your products.
Present your products more visually and then in richly designed format, offer some benefits for writing reviews, create the process easy and moderate regularly to obtain more reviews.